Topic: Schieffer College of Communication

A couple weeks after the 2020 election, Kris Bunton asked Bob Schieffer ’59 about journalists’ vital role in preserving democracy.

News media adapts to challenges, from shrinking revenue and vanishing jobs to public distrust and a world in chaos.

If you were a journalist, what would your beat be and why?

The journalist notes what he thinks can calm the cacophony echoing across America.

The daughter of a Thai princess was an actress before starting a music school.

Whether through traditional publishing, crowdfunding or an independent local company, these writers followed their creativity to success.

How does empathy show up in the way you teach?

Students learn how topics and issues in the medical field are represented in entertainment, advertising and social media.

What do you wish you had known about being a successful graduate student?

Platforms enable two-way conversations between brands and consumers, but users may be ignoring advertisements in their feeds.