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Topic: Alumni

Summer 2013

Summer 2013: Best new books

Worth Every Penny: Build a Business That Thrills Your Consumers and Still Charge What You’re Worth Erin Verbeck ’07 MBA Some small business owners opt to discount their products and services to gain new customers, but Verbeck and Sarah Petty offer an alternative approach that focuses on creating specialized offerings and over-the-top customer experiences. Available at

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Winter 2011

Winter 2011: Best new books

Hitler’s Ethic: The Nazi Pursuit of Evolutionary Progress Richard Weikart ’80 A professor of modern European history at California State University, Stanislaus, Weikart examines how Hitler’s belief in evolutionary ethics influenced Nazi policies of eugenics, euthanasia and racial exterminations. The book was recently released as a paperback. Available at amazon.com. Two Traditions One Space: Orthodox

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