Topic: TCU Books

Winter 2013

Winter 2013: Best new books

Anything for Thanksgiving Wanda Wallace ’72 BBA (MPA ’74) Wallace’s third novel features two best friends, Bud and Ginny, who meet again after 40 years to rekindle their relationship. As three Thanksgivings pass, they deal with danger, intrigue and deception to reveal boundless blessings and timeless truth. Available on Culture Without Accountability: What’s the

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Summer 2013

Summer 2013: Best new books

Worth Every Penny: Build a Business That Thrills Your Consumers and Still Charge What You’re Worth Erin Verbeck ’07 MBA Some small business owners opt to discount their products and services to gain new customers, but Verbeck and Sarah Petty offer an alternative approach that focuses on creating specialized offerings and over-the-top customer experiences. Available at

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