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The Power of the Horned Frog Nation Starts With You 

TCU is filled with stories, and each one is a reason to cheer our connected community.

An April Fools’ Day social media video attempted to convince more than 2 million viewers that TCU was retiring its Horned Frog mascot in favor of the ubiquitous campus squirrel.

The Power of the Horned Frog Nation Starts With You 

TCU is filled with stories, and each one is a reason to cheer our connected community.

TCU has always cultivated an ambitious vision centered on the highly personalized academic experience we provide to our nearly 13,000 undergraduate and graduate students.

Our impact is embodied by more than 100,000 living alumni who carry ethical leadership across the globe. The sum of TCU is much larger than our numbers: Leading On involves each of you as expressions of our undeniably spirited community and as representatives of our core values.

Chancellor Victor J. Boschini, Jr.

Chancellor Victor J. Boschini, Jr.

Every TCU story gives us a reason to cheer our connected community. In this issue of TCU Magazine, you will learn about how faculty and staff in business, communication and more are teaching students to be torchbearers in the evolving realm of social media, including a peek behind the scenes at TCU’s award-winning social media team. You will get to know legendary newsman and Honorary Trustee Bob Schieffer ’59 — and hear his perspective on ethical leadership in media — and find inspiration in the many opportunities presented by an even stronger Big 12 Conference.

TCU’s connection to our community, both locally and globally, represents much more than a purple logo; we have a purpose to prepare our students for a lifetime of being agents for the greater good. As we enter a new phase of envisioning our next 150 years, TCU Trustees and President Daniel W. Pullin are leading an inclusive strategic planning process that will be informed by your voices and your vision for TCU. We have heard from thousands of you via recent surveys, which speaks to your care and commitment to our shared mission. This process relies on our collective participation in TCU’s future as loyal Horned Frog supporters, educators, alumni, students and fans.

Following a record number of applications, in August we will welcome a new class of talented students ready to expand their knowledge and become leaders in their fields. Thank you for being a key ambassador in their success stories, and for ensuring an excellent future for our next generation of Horned Frogs.