Asian Pacific American Heritage Month

Yashoda Bhagwat, associate professor of marketing, has researched the cost of corporate sociopolitical activism. She is photographed in downtown Fort Worth in Burnett Park with the sculpture “Man with a Briefcase” by Jonathan Borofsky.

Latest News

What’s the Cost of Corporate Sociopolitical Activism?

Knowing customers helps firms assess the risk versus reward of speaking out, Yashoda Bhagwat says.

Benjamin Ireland sits on a railing at the Japanese Garden inside the Fort Worth Botanic Garden. He is looking off into the distance and a pond is behind him.

Latest News

Benjamin Ireland Reunites Families Broken by War

The professor’s passion for history changed the destiny of a family across the world.

Dongwoo Kim, assistant professor of economics in TCU's AddRan College of Liberal Arts, discusses his research into correlations between public employee pension plans, salaries and employee retention. Photo by Leo Wesson, October 19, 2021

Latest News

Retirement Plans Help Schools Retain Teachers

Even before Covid-19 burnout prompted some teachers to retire earlier than they’d planned, Dongwoo Kim had been researching how better retirement savings options could stem such career departures.

Spring 2022

Making College a Reality

TCU’s College Advising Corps helps North Texas high school students plot their next steps.

Sneha Popley sits on the beach in California.

Fall 2021

Sneha Popley Is a Champion for Young Scholars

Sneha Popley earned a scholarship from Google. Now she works for the tech giant.

Fall 2021

Lindsay Ma Studies How Corporations Can Restore Brand Loyalty After a Crisis

Consumer-brand identification plays a key role in overcoming customer dissatisfaction after a corporate fiasco.

Dr. Sai Chavala, a retina specialist and professor of surgery at the TCU and UNTHSC School of Medicine in Fort Worth, treats patients at an ophthalmology clinic in Dallas, Wednesday July 22, 2020. Photo by Rodger Mallison

Winter Redux 2020

Reprogramming Cells Could Restore Vision

Sai Chavala’s new research puts hope in sight for people with macular degeneration.

Winter Redux 2020

Sugar Yontararak’s Musical Mission

The daughter of a Thai princess was an actress before starting a music school.

Liu’s economic model explains how people respond to a 10-cent increase in gasoline taxes: STATES WHERE DRIVERS WILL RESPOND THE MOST: Utah (a little more than 2% reduction in gasoline consumption) Iowa Delaware Maine North Dakota STATES WHERE GAS CONSUMPTION WON’T CHANGE MUCH AT ALL: OTHER FACTORS INFLUENCING HOW PEOPLE RESPOND TO CHANGES IN GASOLINE PRICE: AVERAGE GASOLINE TAXES IN OTHER PARTS OF THE WORLD (PER GALLON): Netherlands .........$3.36 Israel....................$3.17 Japan....................$1.91 Chile....................$1.69 Australia ..............$1.17 United States........$0.56

Latest News

Would Increasing Gasoline Tax Help Reduce Climate Change?

Weiwei Liu says that for higher gasoline taxes to be an effective method of curbing climate change, they need to be customized by region and even individual.

Minakshi Trivedi shops at Central Market in Fort Worth on Tuesday, October 29, 2019. She is a professor and department chair of marketing in the TCU Neeley School of Business, currently researching how the availability and marketing of healthy products affects consumer choice. The study, entitled “Impact of Healthy Alternatives on Consumer Choice: A Balancing Act,” was published in the Journal of Marketing in 2016. With a $25,000 grant from the University at Buffalo School of Public Health and Health Professions, Trivedi, along with two co-researchers found that blanket campaigns are not effective for every consumer because different people resonate with different messages. Photo by Joyce Marshall

Winter 2020

Healthy Eating Marketing Campaigns May Be Ineffective

Minakshi Trivedi studies the disconnect between the public’s desire to make healthy choices and what they actually buy at the grocery store.

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