Asian Pacific American Heritage Month

Fall 2021

Lindsay Ma Studies How Corporations Can Restore Brand Loyalty After a Crisis

Consumer-brand identification plays a key role in overcoming customer dissatisfaction after a corporate fiasco.

Dr. Sai Chavala, a retina specialist and professor of surgery at the TCU and UNTHSC School of Medicine in Fort Worth, treats patients at an ophthalmology clinic in Dallas, Wednesday July 22, 2020. Photo by Rodger Mallison

Winter Redux 2020

Reprogramming Cells Could Restore Vision

Sai Chavala’s new research puts hope in sight for people with macular degeneration.

Winter Redux 2020

Sugar Yontararak’s Musical Mission

The daughter of a Thai princess was an actress before starting a music school.

Liu’s economic model explains how people respond to a 10-cent increase in gasoline taxes: STATES WHERE DRIVERS WILL RESPOND THE MOST: Utah (a little more than 2% reduction in gasoline consumption) Iowa Delaware Maine North Dakota STATES WHERE GAS CONSUMPTION WON’T CHANGE MUCH AT ALL: OTHER FACTORS INFLUENCING HOW PEOPLE RESPOND TO CHANGES IN GASOLINE PRICE: AVERAGE GASOLINE TAXES IN OTHER PARTS OF THE WORLD (PER GALLON): Netherlands .........$3.36 Israel....................$3.17 Japan....................$1.91 Chile....................$1.69 Australia ..............$1.17 United States........$0.56

Would Increasing Gasoline Tax Help Reduce Climate Change?

Weiwei Liu says that for higher gasoline taxes to be an effective method of curbing climate change, they need to be customized by region and even individual.

Minakshi Trivedi shops at Central Market in Fort Worth on Tuesday, October 29, 2019. She is a professor and department chair of marketing in the TCU Neeley School of Business, currently researching how the availability and marketing of healthy products affects consumer choice. The study, entitled “Impact of Healthy Alternatives on Consumer Choice: A Balancing Act,” was published in the Journal of Marketing in 2016. With a $25,000 grant from the University at Buffalo School of Public Health and Health Professions, Trivedi, along with two co-researchers found that blanket campaigns are not effective for every consumer because different people resonate with different messages. Photo by Joyce Marshall

Winter 2020

Healthy Eating Marketing Campaigns May Be Ineffective

Minakshi Trivedi studies the disconnect between the public’s desire to make healthy choices and what they actually buy at the grocery store.

Fall 2019

Sai Tuialii Fights Crime in South Los Angeles

The police sergeant returned to his hometown after playing basketball for TCU.

Fall 2019

A Liberal Arts Education Gives Perspective for Military

Eugene Chu came equipped for leadership in a changing U.S. Army.

Guangyan Chen said foreign-language teachers play a unique role in building global citizens with cultural competence. Photo by Jeffrey McWhorter

Summer 2019

The Secret to Learning a Language

For Guangyan Chen, the absence of context means learning a language is just translating, not participating.

Thi Nguyen '15, My Le, a junior justice major, and Nguyet "Nikki" Nguyen '17 were all valedictorians of their classes at Polytechnic High School in Fort Worth. Photo by Joyce Marshall

Winter 2019

Sisters Inspire Each Other, Their Community

The three went from being valedictorians, to Community Scholars and now young women dedicated to making the world a better place.

◅ 1 2