By day, his game is computer sales. But on weekends and evenings, Scott Kuehn ’91 is a budding toymaker.

In late 2005, Kuehn and wife Julie Dobransky Kuehn ’94 launched their first board game. Kuehn first toyed with the idea of game making when he took an old board game from his childhood to help break the ice with a boy he was mentoring through Big Brothers Big Sisters. He came up with the moniker “Looney Laundry” and began to build a children’s game where players race to be the first to clean up all the dirty laundry. But they must beware of Harry, the talking laundry hamper, who may burp and toss the clothes right back out.

Kuehn found a company online to produce a Harry prototype, and the couple did testing with their son, now 7, and daughter, 5 to determime the right amount of “burps” for the laundry basket. Then they plunged into self-production, investing in 5,000 games, which retail for $24.99.

In the first 11 months, the Kuehns — marketing themselves as Bluebonnet Games (www.bluebonnet-games.com) — sold 1,000 Looney Laundry games and picked up 43 retailers, including such heavyweights as FAO Schwarz and www.toysrus.com. They also forged a deal with their first manufacturers’ rep. And a couple of months ago, they added a second product: Toss-a-Chore, a $2.99 dice set that offers a fun way to divvy up household chores.

“Where this is going to go, I have no idea,” Kuehn said, adding that he really likes his day job too. “We have plenty of other ideas in store, but I want to prove that this first one is successful.”