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Busting into the belly boom

Beth Perkins ’96 keeps moms-to-be in style with her Mommy Go Round maternity apparel line.

Busting into the belly boom

Beth Perkins ’96 keeps moms-to-be in style with her Mommy Go Round maternity apparel line.

Beth Perkins ’96 was not about to sport a tent dress when she became pregnant with her first son, Luke, in 2003. Now thanks to her maternity apparel line, Mommy Go Round (www.mommygoround.com), other mommies-to-be don’t have to, either.

A finance and accounting major at TCU with an MBA, Perkins devised a business plan, found an investor who believed in the idea, and took baby steps in releasing a line of tight tees and tanks for those who are pregnant and proud.

“The style is definitely young and trendy, for celebrating your shape instead of trying to hide it,” said Perkins, who had baby No. 2 last June. “It’s not for everyone, and I know that. But a lot of people are doing this and charging $50 for screened graphics on a T-shirt, and I can’t justify doing that.”

Perkins’ prices range from $30 to $45 for tops with quirky quips (in French, Spanish or Italian) like Procreator, Immaculate Conception, Nine Months and Who’s Your Mama? She creates many of the designs, and a team of manufacturers, pattern makers, screen printers and seamstresses enables her to keep costs low.

Now her belly has shrunk, and Perkins’ Austin-based business is booming. Three sales reps hit showrooms at markets around the country, she’s building wholesale accounts, and she sent the Fed-Ex guy sailing thanks to a recently hired fulfillment center. Her line — which has expanded to include pants, short shorts and dresses — can be found in stores in California, Philadelphia and New England and from online retailers.

If running your own clothing line means working from home, this mom is doing it in style.