The power of promotion

The power of promotion

The only thing that may outdo TCU’s 28-19 Norwest Sun Bowl victory over USC last December are the fun and games planned for this season.

“Coach Fran and last year’s team are the most significant things to happen to TCU football in years,” said Brian Estridge, director of sports marketing and broadcasting. “Second only to that is TCU’s Sports Marketing partnership with ESPN Regional. We’re offering greater viewing opportunities for fans, and more fun when they come to home games.”

Indeed, consider this season’s game plan:

Frog Alley. Two hours before every home game, this season’s six Alleys will sport individual themes, including Texas Legends (featuring Nolan Ryan and Bob Lilly ’61 and others) on Sept. 5, Bass Pro Shops (with interactive “great outdoor” games) on Oct. 9, a classic antique care show on Oct. 16, NASCAR-Texas Motor Speedway Day on Nov. 13 and Disney Mascots on Nov. 26.

TCU Village. An upscale atmosphere of tailgate tents, buffets, alcoholic and non-alcoholic beverage service, floating musicians and college games via satellite await any group making reservations for 20 to 1,000 people. Call 257-6928 for more information. Tickets to the game are included in Village packages.

Project Purple. Corporations or individuals wishing to brighten young lives can purchase discounted single-game tickets, which TCU will distribute to disadvantaged youths across Tarrant County. Benefactors, who may also help defray busing costs, will be identified through special seating sections, public address and message board announcements and on-field presentations.

And a deal on tickets. A family of four can attend each of TCU’s six home games through season ticket packages that cost as little as $4 per person, per game. Individual gameday reserved seats are $21 for adults ($25 for Arizona), $13 for end zone and $8 for children 13 and under. Fans may call 817-257-FROG to place an order.