Research + Discovery Archives - Page 3 of 29

Xiaolu Zhou views a colorful data visualization map on his computer monitor at his desk in his TCU office.

Endeavors 2026

AI in Academia

Xiaolu Zhou is working to bring TCU classrooms into the future through innovative AI tools like the AI Globe and by helping professors across disciplines harness artificial intelligence’s teaching potential.

Endeavors 2026

Firing a Problematic Founder Can Backfire: TCU Research Explains the Consumer Loyalty Paradox

A scandal at Papa Johns sparked Lan Anh Ton’s research on brand authenticity, morality and what consumers really want.

Endeavors 2026

Facial Recognition Has Made It Nearly Impossible to Disappear

Sharrona Pearl explores the link between physical appearance and identity and how technology threatens privacy.

Reuben F. Burch V, TCU"s vice provost for research, standing at the center of the TCU Campus

Endeavors 2026

Startup Speed, Academic Soul

Reuben F. Burch V is crafting a research culture at TCU that moves fast, stays student-centered and delivers real-world impact.

Endeavors 2026

From Mental Health Crisis to Better Policing: TCU’s Evidence-Based Training Model

TCU scholars are redefining police leadership training.

Studio photograph of TCU Dean of Admission Mandy Castro, wearing a purple sports jacket and black dress, holding a purple foam finger shaped like the "Go Frogs" hand sign with white text reading "Go Frogs" on the front.

Winter 2025

Frog Finder

How does TCU choose each incoming class? Dean of Admission Mandy Castro breaks down holistic review, freedom-of-expression submissions and what she looks for in future Horned Frogs.