Research + Discovery

Endeavors 2026

How AI Deepfakes and Bias Threaten Elections, Health Care and Public Trust

TCU researchers expose how AI deepfakes spread political misinformation, worsen medical disparities and erode confidence in institutions.

Endeavors 2026

AI² CENTER AT TCU

The university has built AI infrastructure the way it once built libraries — as a foundation for the next century of research.

Endeavors 2026

How TCU Scientists Are Stopping the Body From Harming Itself

TCU researchers are on the trail of treatments for deadly fungal infections, Parkinson’s and more.

Endeavors 2026

AI in Academia

Xiaolu Zhou is working to bring TCU classrooms into the future through innovative AI tools like the AI Globe and by helping professors across disciplines harness artificial intelligence’s teaching potential.

Endeavors 2026

Firing a Problematic Founder Can Backfire: TCU Research Explains the Consumer Loyalty Paradox

A scandal at Papa Johns sparked Lan Anh Ton’s research on brand authenticity, morality and what consumers really want. 

Endeavors 2026

Facial Recognition Has Made It Nearly Impossible to Disappear

Sharrona Pearl explores the link between physical appearance and identity and how technology threatens privacy.

Endeavors 2026

Startup Speed, Academic Soul

Reuben F. Burch V is crafting a research culture at TCU that moves fast, stays student-centered and delivers real-world impact.

Endeavors 2026

From Mental Health Crisis to Better Policing: TCU’s Evidence-Based Training Model

TCU scholars are redefining police leadership training.

Winter 2025

Frog Finder

How does TCU choose each incoming class? Dean of Admission Mandy Castro breaks down holistic review, freedom-of-expression submissions and what she looks for in future Horned Frogs.

Winter 2025

Exploring the Taylorverse

Professor Andrew Ledbetter uses data analysis to uncover the key themes linking Taylor Swift’s lyrics and her widespread fan appeal.