Students combine creativity with market standards as they learn methods and practices for designing a consistent visual brand for a company.
More from Spring 2019
More in Campus News: Alma Matters
Topics: College of Fine Arts, show your syllabus
Sketchbooks of Britta Wichary ’18, graphic design major, and Michele Farren ’18, graphic design and music major, show the progression of ideas. Photo by Glen E. Ellman
About the course: This course incorporates social media, advertising strategies and logo design to enhance a company’s look and systematize the brand.
Instructor: David Elizalde, assistant professor of graphic design
Class times: Mondays and Wednesdays, 2 to 4:50 p.m.
Class size: 15 students, graphic design or art majors who have completed or are enrolled in Typography 2
Classwork: Daily entries in a course sketchbook. Entries consist of all creative works, class notes, handouts and cumulative work on the semester’s projects. Students submit 16 weeks of sketchbook entries at the end of the semester.
Each student project is critiqued by the class, and those responses are part of the final grade.
Students are graded for participation in critiques as well as class engagement.
— Compiled by Zach Martino
Your comments are welcome
Your email address will not be published.
Save my name, email, and website in this browser for the next time I comment.
Alicia Price Rico ’04 pushes boundaries and finds fame through Bows and Arrows Flowers.
Capstone projects give teams chance to use software design skills to help clients improve services.
In-house interior designers are decor-minded gatekeepers of the TCU look.