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Show Your Syllabus: Corporate Identity

Students combine creativity with market standards as they learn methods and practices for designing a consistent visual brand for a company.

Show Your Syllabus: Corporate Identity

Students combine creativity with market standards as they learn methods and practices for designing a consistent visual brand for a company.

Sketchbooks of Britta Wichary '18, graphic design major, Michele Farren '18, graphic design and music major, show the progression of ideas. Photo by Glen E. Ellman

Sketchbooks of Britta Wichary ’18, graphic design major, and Michele Farren ’18, graphic design and music major, show the progression of ideas. Photo by Glen E. Ellman

About the course: This course incorporates social media, advertising strategies and logo design to enhance a company’s look and systematize the brand.

Instructor: David Elizalde, assistant professor of graphic design

Class times: Mondays and Wednesdays, 2 to 4:50 p.m.

Class size: 15 students, graphic design or art majors who have completed or are enrolled in Typography 2

Texts: Sketchbook

Classwork: Daily entries in a course sketchbook. Entries consist of all creative works, class notes, handouts and cumulative work on the semester’s projects. Students submit 16 weeks of sketchbook entries at the end of the semester.

Each student project is critiqued by the class, and those responses are part of the final grade.

Students are graded for participation in critiques as well as class engagement.

— Compiled by Zach Martino