The American Advertising Federation awards silver rather than gold medals to “champions” in the profession. Susan Cook Adkins ’78 recently received the AAF Silver Medal Award from the Advertising Club of Fort Worth, the highest honor bestowed on an advertising practitioner at the local level. Adkins, owner and founder of Adkins and Associates Advertising, credits the support of colleagues for the honor. “I am so lucky,” she said. “I feel like my TCU education gave me a perfect foundation for what I wanted to do in real life,” she said. TCU advertising professor Jack Raskopf, who was Adkins’ academic advisor when she was a student, chaired the eight-member selection committee. “While operating her own business, Susan still finds time to devote to professional advertising programs locally and regionally plus donating her communication skills to civic, educational and charitable activities,” he says.