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Summer 2013

Summer 2013

Summer 2013: Best new books

Worth Every Penny: Build a Business That Thrills Your Consumers and Still Charge What You’re Worth Erin Verbeck ’07 MBA Some small business owners opt to discount their products and services to gain new customers, but Verbeck and Sarah Petty offer an alternative approach that focuses on creating specialized offerings and over-the-top customer experiences. Available at

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