History of The TCU Magazine

The TCU Magazine, founded as This is TCU, was first published in October 1958. Its mission continues to be the university's signature vehicle for communicating with alumni and other supporters and keeping them connected to TCU and each other. The magazine is also an important historical record for the university.

The magazine does not contain editorial content focused on fund-raising or donor relations. It is a free gift to the TCU community. As such, The TCU Magazine does not accept advertising.

Over the years, the magazine has grown to 30 pages, then 40, then 56. In 1984, two-color covers became four-color. In 1991, the magazine officially changed its name to what everyone was already calling it: The TCU Magazine.

Then in 1997, departments with TCU-centric names like Riff Ram, Comrades True and Mem'ries Sweet were introduced. The Horned Frog logo was first hidden on the cover in 1999, an inspired move by then-editor David Van Meter that has become a reader favorite.

The magazine grew to 80 pages in 2005 and has continued to evolve into the magazine you read today. The magazine introduced a new Frog Blog in 2008, and the magazine's Web site was redesigned in 2009.

With a circulation of approximately 75,000, The TCU Magazine is published quarterly by the Marketing and Communication Division.